ABOUT R ACADEMY DIGITAL MARKETING COURSE IN PUNE

R Academy’s Digital Marketing program is a classroom training program focused on emerging innovations & proven strategies used in Google Adwords, Search Engine Optimization, Search Engine Marketing, Display Marketing, E Commerce Marketing, Social Media Marketing and Marketing Technology.

The course is designed for Entrepreneurs, Job Aspirants, House Wives & Working Professionals with hands-on experience on live data & advanced measurement tools.

The futuristic course design helps you prepare for upcoming trends in Digital marketing and gets you on path to become a specialized skill professional. Learning’s from successful brand case studies which are executed by the Faculty, lend you the confidence to execute high ROI driven effective business strategies. Our in-house ad tech platform let’s you be the change when you step out into the real world.

Be a part of our philosophy “Shaping Futuristic Careers”!

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Why R Academy Digital Marketing Course

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Faculty from Top Management Institute

Learn from the Faculty of Top Management Institutes. Understand the overall Digital Communication strategy which goes behind defining a successful Digital Marketing Campaign.

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Learn from Live Data

Learn from live data of different industries including Travel, Real Estate and Ecommerce etc. Understand the key strategies for optimization for different Industries.

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Learn From National Brand Campaigns Executed by the Faculty

Learn from the strategies executed for National Brand Campaigns by the Faculty understanding how the campaign design was done from scratch.

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In house AdTech Platform

Only training Institute to have it’s inhouse AdTech platform for Dynamic Creative Optimization which is the Future of Digital Marketing. Learn from the MarTech platform.

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Create Live Campaigns for Actual Brands

When we say creating live campaigns, we mean it. We don’t give students budgets to just create a campaign and go live; instead, we ask them to work on upcoming brand campaigns of our agency clientele.

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Free One to One Consultation Session for Businesses

Get free one to one consultation session for your Business. This session will be conducted by anyone of the Adjunct faculty members for 2 hours, helping businesses understand how they can leverage Digital Marketing for their business to increase Leads/Sales.

DIGITAL MARKETING COURSE STRUCTURE

  • What is Digital Marketing?
  • Marketing Fundamentals
  • Overview of the Course
  • Revenue Models in Online
  • Types of Online Businesses
  • Understanding OTT Platforms & their revenue models
  • Domain & Hosting
  • Website Wireframe
  • Understanding Wordpress
  • Designing a Word press site
  • Introduction to AdWords
  • Types of Campaigns – Search, Display, Video, Shopping
  • Understanding Bid Strategies
  • Advanced Strategy for Search, Display & Shopping Campaign
  • Strategies for Real Estate, Travel, Hospitality, Hair Care etc
  • Remarketing Strategies for Search, Display & E Commerce
  • Effective Ad Copies with live examples
  • Video Advertising Strategy
  • Defining Shopping Campaigns for Apparels, Electronics, Kitchen Ware etc
  • Introduction to SEO
  • Content Strategy
  • Keyword Analysis
  • On Page Strategy
  • Title, Meta Descriptions, H1, H2, Image Tags, Anchor text
  • Redirection, Custom 404 Error, Robots.txt, Sitemap
  • www resolve, Http to https,
  • Multi Regional SEO & Multi Lingual SEO
  • Off Page Strategy
  • SEO for E Commerce
  • Competition Benchmarking
  • YouTube SEO
  • Ranking in YouTube
  • YouTube channel Customization
  • Introduction to Social Media
  • Understanding Target Audience
  • Defining Social Media Communication Strategy
  • Content Strategy for Social Media
  • Facebook Advertising
  • Twitter Advertising
  • LinkedIn Advertising
  • Social Media Analytics
  • Increasing Followers
  • How to define a Hash Tag for a campaign
  • How to Trend a Hash Tag
  • Facebook Insights
  • Twitter Analytics
  • Instagram Strategy to increase followers
  • Creating effective Instagram Stories
  • SnapChat Fundamentals and Strategy to use Snapchat for brands
  • Social listening & Monitoring
  • Fundamentals of Email Marketing
  • Email Content Strategy
  • Key Terms – Optin, Double Optin, Open Rate, Hard Bounce, Soft Bounce
  • Understanding Mail Chimp
  • Creating Email Templates
  • E mail Automation Strategy
  • Lead Capturing with Landing Pages
  • Email Marketing for B2B & B2C
  • Setting up Analytics
  • Key Metrics – Bounce Rate, Sessions, Segments, Page Views, Avg Session Duration
  • Setting up Goals
  • Setting up Ecommerce Conversion Tracking
  • Event Tracking with Google Analytics
  • Data Analysis for a website & Understanding the optimization techniques
  • Remarketing with Google Analytics
  • Ecommerce Conversions Funnel
  • Whatsapp Marketing
  • SMS Marketing
  • Mobile App Marketing
  • Mobile App Analytics
  • App Store Optimization
  • Missed Call Marketing
  • Understanding Publisher Revenue Model
  • Understanding Ad Server Ecosystem
  • Understanding Ad Networks & Mobile Networks
  • Practical Exercise on Open X
  • Understanding Frequency Capping, Geo-Targeting, Ad Formats
  • What is content Marketing?
  • How to define effective Content Marketing Strategy
  • Tools: Canva, WeVideo, Infographics, Venngage
  • Advanced Video Tool – Premier Pro
  • Video Content Strategy
  • Introduction
  • Affiliate Network
  • Who to be an Affiliate for top E Commerce brands
  • Earning Revenue with Affiliate Marketing
  • Leveraging Affiliate to increase sales for business
  • Understanding the Lead Nurturing Framework
  • Various stages of Lead Capturing
  • Communication at various level of Lead
  • Case Study – How RichFeel increased conversions by 200%
  • Kentico – Paid Tool
  • SEM Rush – Paid Tool
  • Amazon Marketing Services
  • Moz.com – Paid Tool
  • Google Analytics
  • Google Webmasters
  • WordPress
  • Spy Fu, Keyword Difficulty
  • Facebook Business Manager
  • Canva
  • HootSuite
  • TweetDeck
  • Planning Media for Campaigns
  • Defining Right Channel Source for the Campaign
  • Media Plan Creation
  • Digital Marketing Mix
  • Defining Reports for AdWords & Analytics
  • Google Data Studio Reporting Structure
  • How to Design a Digital Marketing Communication for a Brand
  • Designing Digital Communication for Footwear Brand, Hospitality Brand, Real Estate Brand and Education Brand
  • Competition Analysis, Vertical Analysis and Consumer Behaviour

LEARN FROM CASE STUDIES EXECUTED BY FACULTIES

CHIEF FACULTY

Rahul Gadekar

Chief Faculty

RAHUL GADEKAR

Chief Faculty

A Symbiosis Alumni (Mass Communication) with 9+ years of experience with diverse roles in Digital Media Marketing Communication

* Worked with brands including Sony TV, Colors, STAR TV, Logitech, Cox & Kings, ICICI Pru, Universal Films of India, Richfeel, Gitanjali, Evolve Back Resorts, Scindia School etc

* Proven capability in tackling issues of Performance Marketing, User Engagement, Search Behaviour, Content Marketing, User Acquisition, Influencer Marketing, Web Analytics, Programmatic & Dynamic Creative Optimization.

* Film Marketing: Fast & Furious 6 & 8, Minions 2, Jurassic Park (2015), Despicable Me 2 etc

* Television Content Producer: India's Got Talent 3 & 4, Kaun Banega Crorepati 5, Indian Idol 5, Boogie Woogie, Filmfare, Food Food etc

* Visiting Faculty: Symbiosis Institute of Media & Communication (MBA), Pune

* Current Role: Director, R Interactives

WHAT OUR PARTICIPANTS SAY

Frequently Asked Questions

Anyone who is a Graduate, 12th Grade, Masters, Business Owners, Entrepreneurs, House Wives etc can join the course
No, you don’t need any technical knowledge for this course, we will help you from the basics and few technical aspects which are required as a Digital Marketer
No, you don’t need any Digital Marketing skills to take the course, but one thing you should have is a basic understanding of Marketing, Command over Language and a thought process to understanding businesses.
You can take up a Job opportunity with a company, you can start your own business, you can start as a blogger, you can take up freelancing, and you can also start as a Digital Marketing Consultant
Yes, we do provide placement assistance to the students who wish to go for job post completion of the Course. As job opportunities are at peak in Digital but one should first focus on developing skills related to Digital in order to shine in the booming industry
Yes, there is an internship opportunity available while pursing the course with our Agency, you can handle campaigns and practise simultaneously.
Yes, you will be able to design a successful Digital Marketing strategy post completion, as our course focuses on the innovations and key logics used behind developing campaigns.
Yes, you can opt out of the course post 7 Days of registering with us.
You can continue with any of our ongoing batches
You can re attend the sessions for which you would like to clear your doubts. For this you will have to check when is the next batch starting and accordingly you can join in.
This courses is different in number of ways, we are the only Institute who have their own in-house AdTech platform which is tried by Top National Brands in India, our faculty only teaches what they have executed for Top Brands, then the info which is available online, faculties have exposure to different media’s including Television, Films, MarTech which makes the course more insightful. Participants get an opportunity to work on our agency clientele accounts for creating live campaigns. We are only Institute to offer one to one consultation for businesses, finally there are 8 case studies to learn form. Compare & Decide Yourself!

Talk To Us

If you still have doubts about the course structure and would like to discuss more on the Digital Media Communication industry and it’s future, then share your details, Our team, will get in touch with you!

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GOOGLE CERTIFIED PARTICIPANTS

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Akhila Nambiar
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Dipak Bhalerao
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Kalpesh Patel
Laxman Bapmare
Manoj Shinde
Manoj Thakre
Ninad Shinde
Omkar Sutar
Pritam Ingawale
Sachin Khairnar
Saddam Qureshi
Shubham Paiyawal
Subhash Kumawat
Vijay Kumthekar

COURSE DURATION & FEE’s

Duration: 2 Months

18,000/- (No GST)

Timings – 10am to 3pm
(Saturday & Sunday)

PARTICIPANTS TRAINED FROM

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